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Notes on WordPress SEO and AI search

Long-form guides from the team building Rankwyn, covering the technical and structural side of getting found by search engines and AI systems alike.

AI search and GEO

Generative Engine Optimization for WordPress: The Complete Guide

Most GEO guides are platform-agnostic theory. This one is not. It covers exactly what to build on a WordPress site, llms.txt files, robots.txt bot rules, answer-first content structure, and schema, to get cited by ChatGPT, Perplexity, and AI Overviews.

27 min read
AI search and GEO

Who Is Actually Reading Your Site: A Guide to GPTBot, ClaudeBot, and PerplexityBot Traffic on WordPress

GPTBot, ClaudeBot, and PerplexityBot are already crawling your WordPress site, whether you have noticed or not. Here is how to identify them in your logs, tell healthy activity from a problem, and decide what to allow, throttle, or block.

27 min read
Content and discovery

The Complete Guide to Schema Markup for WordPress

Schema markup used to be a rich-results tactic. Now it also decides whether AI engines can understand and cite your content at all. Here is every schema type that matters for WordPress, real JSON-LD examples for each, and how to implement them regardless of which editor you use.

27 min read
Growth and reach

Multi-Location Local SEO for WordPress: The Complete Playbook

Most multi-location SEO guides cover NAP consistency and reviews and stop there. This playbook also covers the WordPress build decisions: custom post type vs hand-built pages, schema per location, and sitemap strategy once you have dozens of branches.

27 min read
Growth and reach

WooCommerce SEO: The Complete Guide to Product Schema, GTIN, and Rankings

Product pages either show up in search with a price, a rating, and stock status, or they show up as a plain blue link. This guide covers the parts of WooCommerce SEO that actually decide which one happens: schema anatomy, identifiers, variable product offers, category structure, and the Core Web Vitals problems specific to product-heavy sites.

27 min read

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